Updated June 26, 2022 by

Shrinkflation - Cunning or Clever?

Shrinkflation is a modern business term and is a constructed blend of the words SHRINK & INFLATION Simply put Shrinkflation is the unethical (!?) practice of downsizing the package size while keeping the price same tricking the customers to make them believe that they are receiving the same

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Business 101

Updated November 22, 2014 by

Small Business - Age old marketing strategies but still gold

Small Business - Age old marketing strategies but still gold These age old but still relevant marketing strategies if used wisely could greatly benefit your small business. The following may be old but you can still mine gold. Promotional gifts Want to get a little extra bang for your buck at the

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Business 101

Updated November 21, 2014 by

Small Business - PR Strategies that hurt more than they benefit

Small Business - PR Strategies that HURT more than they Benefit Any PR can do wonders for your startup or small business, but not all strategies have proven to be effective. This article enumerates what according to each of the following entrepreneurs isn't worth the effort and could possible hurt

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Business 101