Emails have become the primary mode of communication to most businesses nowadays. If you are not able to write emails that get the attention you think they deserve, then you can be sure that your business is not getting the same either. For some businesses, most of their customers start online and

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SCENARIO PLANNING Act now to foresee the future Scenario planning enables organizations to rehearse the future, to stroll through the battlefield even before the war materializes so that they are better prepared to face it. Scenario planning is not about predicting future events but in helping

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The Simple Stupid Way to Build Customer Trust and Loyalty Reducing the cost of Customer Acquisition, Increasing Repeat Customers and Maintaining a Loyal Customerbase Aggressive or clever pushing is the only way to market a product, service or a concept seems to be the most popular mode of operation

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Nazi Germany? No more. Gone are the days when Germany under the Nazis was all work all day long, all through the year without much emphasis on the recreational side of life. Back then, Germany was efficient, reliable and technically advanced yet the Germans led a life which was more or less non

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Handling Customer Dissatisfaction like a Professional - The Starbucks Way - With the LATTE The following gives you an insight into how to effectively handle customer dissatisfaction and come out on top if you have messed up and want to work towards making things right and could not figure what to

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